SALMA HAGE

Salma Hage is a Lebanese professional cook with over 30 years of experience and author of the best selling cookbook “The Lebanese Kitchen”.

In early 2016, Salma published her second book “The Middle Eastern Vegetarian Cookbook” displaying a collection of vegetarian dishes influenced by Middle Eastern flavours. A book illustrated with colourful and delightful images that inspired the restyle her Digital Identity, website and promotional campaign.

The website was rebranded accordingly with new book look in order to promoting the book launching and attracting a wider target audience. The concept was created to help with the repositioning and branding, while respecting tradition and craftsmanship. The fabulous food photography boosted the brand to its current tasty position.